Do you think the copywriters at Cosmopolitan or Men's Health are reinventing headlines all the time? No, no. Most of the headlines are almost 100 years old. These were written by great direct response copywriters like Eugene Schwartz, David Ogilvy or Claude C. Hopkins . Maybe they'll change the tone a bit. Or modernize the language. But the core idea always remains the same. And this core idea is used in every popular magazine, newspaper and blog in the world. If you're a serious copywriter (and that includes you as a savvy blogger), you quickly learn that you simply can't afford to spend weeks or months dreaming up the perfect headline.
Nobody has that discipline. Or the time. The only way to survive is to write headlines quickly and effectively. And you do it just like Shakespeare, Jefferson or Wilde. With Israel phone number list a swipe file. It's not that the best copywriters are lazy. You're just too busy. And just too smart. And for this article, too, I used plenty of ideas from others. The ideas are on the street. All you have to do is pick them up... and wrap them up nicely. But I'm not saying that you should steal lyrics No no.
This is anything but smart. Just like the copywriters of the old days, you should take tried-and-true headlines and put them in your own context. I personally have a small swipe file. I have a few books that are just tried and tested headings. And have these 100 good headlines . But more importantly... I know my audience . I am part of my audience myself. And I understand what makes a good headline. Because that's what matters. And nonetheless. blog, many, really many, are not original. There used to be one somewhere. In fact, it's not a trick at all In the end, Swipe Files can't even be called a trick. That's how it's done in this industry.