Greater transparency allows companies to access the data they generate through gatekeeper platforms. With this they learn how well their product or service sells there in the end. This way they can better understand customers and control measures based on data. They can also better choose between platforms and switch between them more easily. More legal certainty new regulations provide clear guidelines for companies dealing with gatekeeper platforms. This means no more unilateral terms and conditions. Commercial users have rights and gatekeepers have clear obligations.
For example, gatekeepers must enable companies to promote whatsapp mobile number list their products and advertise independently outside the platform and enter into customer contracts. Conversely, gatekeepers must not prefer their own products or services in terms of orders. Prevent consumers from accessing companies outside the platform. These regulations are both commercial and private. User benefits. How the digital markets act affects consumers private users also benefit from the digital markets act. For them the new regulations mean more consumer protection and the digital markets act limits the monopoly of the biggest online platforms. This ensures fair competition and lower consumer prices.
Practices such as manipulative advertising. Users are for example protected from false information. Additional privacy restrictions terms and conditions of use. This gives consumers greater control over their data. Because the general terms and conditions currently do not allow any options. Future gatekeepers will require explicit consent from users. Otherwise they may not serve targeted advertisements. Furthermore, the company may only use the data for product-related purposes. For example, it is not allowed to use its user data to advertise on the website. More choices the digital markets act provides users with the opportunity to use alternative search engines and platforms.