How many times the names of competitors were mentioned. This information is valuable for adjusting new campaign strategies. Data collection by the Call Tracking system not only improves the efficiency of marketing campaigns, but also brings immediate benefits to the company in terms of return on investment. Among the main ones, we can highlight: Cost reduction for customer acquisition; Indication of new opportunities; Improved customer service; Qualification and monitoring of the sales team; Integration with analysis and relationship management systems, such as CRM and ERPs.
As advantageous as Call Tracking is, the technology is still little explored in Brazil. Today, the scenario is analogous to when other marketing terms began to emerge, such as the concept of Inbound Marketing: few people know it and those who use it are getting ahead . in insurance companies, real estate, hotels, dealerships, clinics and educational institutions, but it fits in any area that uses the telephone at some stage of you lebanon phone number list provide the sales process. After all, it is through him that industry giants increasingly optimize their sales pitches. So why not try it? Guest post written by Igor Scaldini from Portal Insights PhoneTrack logo Increase marketing, sales and management performance with voice data analysis. Measure campaigns and improve sales with real-time information on all calls. A few years ago, before the high spread of digital marketing.
It was common for specialists in the field not to obtain concrete data about their actions. The number of people who used to walk near a billboard or subscribers to a newspaper were the most accurate information. However, with the transition from traditional to online media, every strategy has detailed metrics such as the call score , which measures the productivity of calls. Understanding more about the subject and knowing other numbers that help measure the effectiveness of calls is essential to deliver results to your customers. After all, this way, you can analyze without errors and develop insights more easily. Keep reading below and learn more about the topic! Understand what is call score and its importance to improve the results of your strategies When we talk about analyzing the efficiency.